BULLDOG COLLAR & ROCKS
POP UP GIN EXPERIENCE
Bulldog Gin wanted to launch their product in the US by using a unique strategy: Bulldog Gin is so smooth it doesn’t need any mixers. So to help elevate this approach, we created a pop up bar that serves only top shelf ice from around the world. Each location where the ice was from is also where you can find each botanical in the gin, all tying back to the tagline "in a glass of its own".
Agency: VML | Agency Role: ACD & designer | Photo Credits: Street Factory Media