NIKE FUELBAND GEAR NIGHT SANTA MONICA

As a kickoff to the 2014 NTC tour in Santa Monica, CA, NIKE FUEL Friday and Gilded Gear-Up Night celebrated the new Rosegold NIKE+ FUELBAND SE with a rose gold themed event adjacent to Nike Santa Monica. The event included picking up the new rose gold band, as well as registration for the event, a nail bar and speakers. This event set off-site of the Nike store, but was still successful in creating foot traffic to the other location several blocks away.

Agency: On Board Experiential  |  Project Role: Primary Designer  |  Photo Credits: Nike