Papa Murphy’s has a unique business: it’s pizza that you pick up that is NOT cooked.

Recently, Papa Murphy’s wanted to do a refresh of their Instagram. We created a bold and colorful look that speaks to the freshness of their Take N Bake product and a fresh new tone that aligns with the target audience.

Role: ACD | Concept, Photoshoot, Post-production, Copy Oversight | Agency: Mekanism | Photographer: Annabelle Breakey

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