SAMSUNG TEXAS OLV

Apple owns California. Samsung should own Texas. We created content to help keep Samsung top of mind for Texans in 2021.
I managed a team for a year to create thumb-stopping content. Additionally overseeing work from Cheil, Barbarian Group and others to help keep the campaign consistent.

My Role: CD | Agency: McKinney LA | CW: Cooper Bowman | Lead 3D: Chris Sayres