Wella :90 Hair Repair at F1
Wella’s Ultimate Hair Repair starts repairing in :90 seconds or less, way faster than the competition. And what’s as fast as that? F1 racing.
This creative leveraged the speedy strategy to create branding that supported a pop up ‘pit stop” for hair at any F1 racing event.
Role: GCD Concept + Design | Agency: DeVries Global | Experiential Agency: Abel
Wella Campaign Visual Identity
I created guidelines that embraced the product’s luxe red, while introducing a visual system familiar to racing. Moodboard uses FPO imagery.
Wella Ultimate Hair Repair Pop Up
Traveling pop up hair salon to appear at F1 events | Experiential concept presented by ABEL.
