ALASKA AIRLINES CAMPAIGN
FLY SMART. LAND HAPPY.
What does “Fly smart. Land happy.” even mean? We wanted consumers to imagine themselves ‘flying smart’ with Alaska’s incredible deals so that they can ‘land happy’ in the most desirable destinations within reach by flying Alaska Airlines & their Global Partners. We took the visual strategy of a travel & leisure magazine and merged it with rewarding & responsive deals.
My Role: ACD AD | CW: Caroline Johnson, Max Eastman | ECD: Laura Wimer | Agency: Mekanism | Photographer: David Black
THE SHOOT
PS > PDX > MEX > BALI > TOKYO
THE BRANDING
DESIGN + GUIDELINES
THE Applications
(PRINT, SOCIAL, DIGITAL, OOH)
