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Alaska Airlines wanted to create a new campaign that showcases more than just their low fares, so we created a campaign that highlights their lower fares, better service AND sweeter rewards. The Fly Smart. Land Happy campaign is a fully integrated campaign with TV, digital, OOH, print and social.

Role: ACD from script to set | CD: Laura Wimer | CW: Caroline Johnson & Dan Peterson | Agency: Mekanism

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THE CAMPAIGN STYLE GUIDE

Parallel path with the tv campaign, we also worked to launch a new look and feel for the Fly smart. Land happy. campaign. These guidelines paved the way for how we treated print, OOH, digital, social and everything in between.

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Campaign samples of art direction:

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