eBay Taps Creators with Authentic Style to Promote
Their Authenticity Guarantee

eBay’s Authenticity Guarantee ensures that you’ll always feel real inside and out.
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74% of Gen Z are mobile-first shoppers and a whopping 97% use social media as their top source of shopping inspiration. But social shopping has become a wash with fraud and some reselling sites like Stock X are taking blame.  Our goal was to get Gen Z to see eBay as a trusted mobile shopping source because it has Authenticity Guarantee. To do this, we tapped some of Gen Z’s favorite creators who use eBay to source style.
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Agency: The Many | Concept AD: Michelle John + CW: Jameson Miller | Post Production: CD AD: Aimee Brodbeck + CD CW: Nate Totten | Production: Marellen Duggan, Liz Corsini | Cut and Conform: Cut + Run | Color: Tony Shek

The Creators

The Work

Role: post production (cut, color, conform) on 55 videos. Below is a sampling.